Monday, September 10, 2012

VIMA returns with some changes @VIMusicAwards #yyjmusic

Against Odds, VIMA Returns with Major Changes, 
Calls for Submissions from Musicians Across Canada

The fate of the Vancouver Island Music Awards hung in the balance over the summer, as the event and organization struggled to stay afloat financially – a challenge many music festivals, events, and organizations face on the island and across Canada. 

Thanks to Island media spreading the word about the crisis and a few community-minded Island businesses stepping up to the plate, VIMA is happy to announce that the new ‘season’ of the Vancouver Island Music Awards is, in fact, moving forward, starting with the open call for submissions which begins September 15 (with a deadline of December 21). One of the goals of the recent fundraising and awareness campaign was to find fifty Vancouver Island businesses who would contribute $100 each in exchange for advertising with the event. The campaign fell short of this goal, but raised a total of $1400, an amount that VIMA producers decided to move forward with just the same, considering the support that did materialize. The producers are still accepting much-needed sponsors from across Vancouver Island and beyond. Funds raised go towards venue rental, advertising costs, production costs and supplies, administrative costs, and honorariums for staff, jurors, and event hosts.

A major sponsor which has come onboard is King Minion Music Podcast. King Minion producer Terry Gilbert Morris explains why he feels the event is important:

“Even during these tough times where music grants are rare, the Vancouver Island Music Awards have been a great boost for local musicians. VIMA plays a vital role in our music community.”

The production – which was founded in 2002 - has undergone significant fundamental changes over the summer as part of its move forward.  The most significant change is the inclusion of musicians from all over BC and Canada. Over the years, VIMA producers have fielded countless requests from artists across BC and even across Canada seeking involvement in the event. Effective September 15, all musicians residing in BC and across Canada are eligible to be nominated for a Vancouver Island Music Award. This has been made possible through the addition of several new ‘BC-wide’  and ‘Canada-wide’ award categories,  prompted by requests from off-Island musicians and modeled after “extra-regional” or “international” awards given out at the U.S.’s Grammys and Canada’s Junos.

The award categories for Island artists have also undergone significant additions and changes. There are now genre-specific categories, another common request from musicians who have voiced their opinions over the years. The brand new list of VIMA categories can be found at

VIMA producers hope these new changes have answered requests and have created a more systemically inclusive structure which will encourage more involvement from musicians, businesses, music industry professionals, and music fans across BC and Canada.

The VIMA Call for Submissions opens September 15 and closes December 21. All information and submission guidelines can be found at or by emailing VIMA Executive Producer James Kasper at 

The 2013 (9th edition) VIMAs will be held in Victoria in April. Venue and exact date to be announced.